Logo Design

logo sketchingBefore you start thinking about designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company’s most important design element because it’s the basis for all your other marketing materials: stationery, packaging, promotional materials and signage.

Logos come in two basic forms: abstract symbols (like the apple in Apple Computer) or logotypes, a stylized rendition of your company’s name. You can also use a combination of both.

A recognizable graphic design element, often including a name, symbol or trademark, representing an organization or product. Before you start thinking about designing a business card or picking colors for your letterhead, you need a logo.